At the Gate we helped to launch the new brand campaign 'It's OK I'm with the AA.
The campaign “It’s OK, I’m with the AA” embodies the optimistic, unshakeable confidence UK drivers can have when they are with The AA, now and for the future. It celebrates feeling confident in the face of moments that would faze you if you were not an AA member. We contributed to the campaign with the creation of the OOH and digital OOH. For the DOOH we enlisted the help of the characters of the iconic Street Fighter game to take the campaign to the next level.
It's ok I'm with the AA