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Born Licensing

Don't Say Can't

Born Licensing was ranked 60th in the Financial Times Europe's Top 1000 fastest companies, and they represent fictional characters for the likes of Universal, Nickelodeon, and MGM. We were approached by the company after they liked our bold and irreverent tone of voice for Itsu. We were asked to come up with a campaign that would appeal to advertising creatives, and we tapped into that frustration creatives have in creative meetings when ideas are sometimes killed by a can't do attitude. So, we turned can't into the new c word, backed by an A-team of fictional characters, who have sometimes been left on the sidelines and are managed by Born Licensing.

On this project, we were essentially our own boutique agency, managing the client relationship, and managing the work flow with the designer too. The work has been showcased in many publications, including:
Luerzers Archive, The Drum, LBB, Creativepool, Marcomm news, HelloYouCreatives