Gillette

The Male face of Britain

British men don’t have have one face, so Gillette don’t make one razor.

With this campaign we aimed to show the British public that there isn’t such a thing as the ‘British man’. Broadening the scope of how we define a man.

We collaborated with photographer Andy Lo Po to shoot over a 100 British men from different ages, facial hairstyles and ethnicities over the course of two days.
We then sliced them together to create three different executions of the Male face of Britain.

This was published through a nationwide Print and OOH campaign, which ran in conjunction with the Southbank Being a Man Festival, exploring the complexity of what it means to be a man in Britain today.

The campaign was featured in several national newspapers and websites.

https://attitude.co.uk/article/16474/new-gillette-campaign-explores-the-complexity-of-modern-masculinity/

https://www.mirror.co.uk/news/uk-news/men-describe-pressures-being-strong-11492998