Will invented a new way to quit smoking. Many years ago his sister ran the London marathon and damaged her knee with 4 miles to go. All the medical people said she had to stop. But, she had the crowd on her side and thousands of pounds going to charity. She had to finish the race.

What if we could apply the same thinking to smoking? What if you had a social media crowd on your side and they’re donating to a charity of your choice? What if people could give up for good.

The  Give a Quit app is currently in its prototype phase and I am looking for funding.

I wrote and directed this film in partnership with Zedem Media to help get the word out there: