Itsu has been the place to go for pan-asian food for over a decade. Many of us associate Itsu with sushi but very few people know that Itsu now also sells warm snacks such as the Bao, a warm steamed bun.
We created an integrated campaign to bring this to people's attention.
The campaign ran in branches and OOH spots all over London. The campaign tactically connects with the commute and 9 to 5 work life using a cheeky tone of voice.