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With a decreasing amount of donors and a pandemic hitting the nation, the NHS had to persuade young donators and people from etnic backgrounds to donate blood. The campaign is based on the insight that by donating blood you can help to save 3 lives in under an hour. Social media platforms are filled with amazing feats but this fact is something truly amazing. We collaborated with a range of influencers performing amazing stunts or feats that only few of us can do, before presenting our audience with the amazing thing that we all can do.
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