For the Love of Tea
At Neverland we helped to win the Tetley pitch.
With our concept launching as a national TV and social campaign.
‘For the love of tea’ celebrates the love we have for tea, and all the different ways that we enjoy it. From taking a flask of original Tetley to a rainy sports match, to enjoying a cup of herbal in bed, Tetley has the tea for every tea lover.
The brand idea operates all the way onto pack, with Tetley giving over 1 million consumers the chance to share their love of tea. Consumers buying a pack of Tetley Original will be able to send on a free cuppa to a loved one along with a personalised message.